The global false eyelashes market is expected to register a growth rate of 7.4% during the forecast period. The market is expected to garner a value of approximately USD 1,883 million by the end of 2024. False eyelashes include items worn on or over the eyelids to enhance the look of the eye. Thus, rising consciousness about appearance among consumers has created immense opportunity for the false eyelashes manufacturers.
By type, the global false eyelashes market has been categorized as strip lashes, individual flare lashes, and single individual lashes. The strip lashes segment is expected to hold the majority market share, and the same segment is projected to register the highest CAGR during the review period according to the MRFR analysis.
On the basis of raw material, the global false eyelashes market has been segmented as synthetic hair, human hair, animal hair & fur, and others. The synthetic hair segment is expected to hold the majority market share while the sunglasses segment is projected to register the highest CAGR during the review period, according to the MRFR analysis.
Based on the production process, the global false eyelashes market has been bifurcated into the machine made and handmade. The machine-made segment dominated the market in the year 2018. However, the handmade segment is expected to be the fastest growing segment during the forecast period.
The global false eyelashes market has been categorized, on the basis of the distribution channel, as store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, specialty stores, and others. The store-based segment is expected to account for the larger revenue share of the market. However, the non-store-based segment is expected to exhibit a higher growth rate during the forecast period of 2019 to 2024.
Salon owners and makeup artists spoke to ABC News’ “Nightline” about their growing industry as well as the different kinds of false eyelashes in the market and gave a demo of the process.
Tirzah Shirai started Blink Bar, an eyelash-extension specialized salon in Los Angeles, to cash in on the booming market.
“I just couldn’t find anyone in L.A. that was doing eyelash extensions that looked really natural and didn’t damage the lashes and would look good on camera,” she told “Nightline.” “I really saw a need.”
With a seemingly endless list of options — from “Coquette” and “Temptress” to “Vixen” — Shirai said her salon stocked more than 300 types of different eyelashes.
“One big thing is customization,” she said. “We really take a different approach to really bring out and enhance the natural beauty that every woman possesses.”
In the global BPC market, millennials are largely concerned about their personal appearance and health, making them the key contributors to the global BPC market as they are technology-driven and are updated about new trends across distinct categories in the BPC market. Thus, with innovative launches, the global false eyelashes market is expected to showcase a positive outlook during the forecast period.
As per Technavio, the introduction of customizable false eyelashes will have a positive impact on the market and contribute to its growth significantly over the forecast period.
As every consumer has different eyelash texture, manufacturers are introducing customizable products in the global market. The growing customization trend has forced manufacturers to increase focus on this popular approach owing to changing customer requirements. Customized products can provide solutions to various issues associated with false eyelashes such as its shape, size, and design. Consumers can also choose from different options and order false eyelashes that will match their preference. These customized false eyelashes are more expensive than regular eyelashes as these are made as per individual consumer needs. Therefore, the growing popularity for customizable false eyelashes will facilitate the expansion of the global false eyelashes market during the forecast period.
“Young and affluent women are the major target customers for false eyelashes as they seek value for money. The rising consciousness about one’s appearance and continuous product innovation are also helping to drive market growth. The growth in the number of working women populations has also strengthened purchasing power that pushes the procurement eye makeup products and has raised the demand for false eyelashes,” says a senior analyst at Technavio.